This is the operating system I have taught for more than 20 years. It is how a business grows from an operator-driven shop into a system you can scale, teach, and value. I assembled it from Al Casey and other mentors. No single piece is arguable on its own. The assembly is mine.
Three tiers. Nine triangles. Each triangle has three sides that reinforce each other. Click a triangle to open its page, then watch the videos that belong to that idea.
Start here
That is the full walkthrough. If you want the map of how this sits next to Dollar a Day and the Content Factory, watch The Marketing Mechanic Framework: How It All Fits Together. The long High-Rise workshop lives on the videos page.
WHY — Mission
HOW — Marketing
Awareness, Consideration, Conversion
The funnel. Know, like, trust. Same three levels you see in ads.
GCTGoals, Content, Targeting
Business strategy in one sentence. If the sentence is absurd, stop.
MAAMetrics, Analysis, Action
The Friday loop. A number without a diagnosis is waste.
WHAT — Business
Do, Delegate, Delete
Personal efficiency. Later is not a verb.
CIDCommunicate, Iterate, Delegate
Leadership after your own wheel is spinning.
LDTLearn, Do, Teach
The apprentice model. Mastery is a student who passed.
CCSContent, Checklists, Software
How word of mouth becomes a factory.
MOFMarketing, Operations, Finance
The three pillars. A business is only as strong as the weakest one.
How the triangles pair
LDT feeds SBP. GCT feeds MAA. CID feeds CCS. The pairings are the system, not a pile of slogans. See the pairings.
90 / 10
Put 90% of effort on greatest hits — the content and offers already proven. Put 10% on new experiments. Winners stay winners. Novelty is not a strategy. That rule sits on MAA and GCT at the same time.
What people say
In 783 episodes, I’ve never heard business success summarized this well. This is an episode that will instantly go in the best of category.
— Michael O’Neal, Solopreneur Hour #783
More independent mentions — Rich Mahre’s teaching post, Kim Grimes, Dylan Haugen running DDD in public, the Academy course — are on the mentions page.
The long-form essay lives on BlitzMetrics. I am Dennis Yu. About this site.